OUR BLOG

Personal Branding: What It Really Is (And Isn’t)

Personal Branding: What It Really Is (And Isn’t)

Personal branding is one of the most talked-about topics in business right now. You see it everywhere on LinkedIn, Twitter, Instagram. Everyone is throwing around the term like it is just another marketing buzzword. But despite how often it is discussed, most people still do not fully understand what personal branding actually is or how to do it effectively.

Read More
Why No One is Buying From You (And How to Fix It by Truly Understanding Your Customers)

Why No One is Buying From You (And How to Fix It by Truly Understanding Your Customers)

Effective marketing isn’t about you - it’s about your customer’s transformation. Your client isn’t buying a product or service. They’re buying an outcome, an experience, a solution that moves them from where they are now to where they want to be.

Read More