OUR BLOG
The #1 Mistake People Make with Personal Branding (And How to Fix It)
That was the moment I realised my big mistake, the same mistake almost everyone makes when starting their personal branding journey: thinking personal branding is just about sharing valuable tips, rather than about building emotional connections.
Personal Branding: What It Really Is (And Isn’t)
Personal branding is one of the most talked-about topics in business right now. You see it everywhere on LinkedIn, Twitter, Instagram. Everyone is throwing around the term like it is just another marketing buzzword. But despite how often it is discussed, most people still do not fully understand what personal branding actually is or how to do it effectively.
Why We’re Doubling Down on Personal Branding (And Why You Should Too)
For years, I’ve been obsessed with marketing - storytelling, content creation, brand strategy. I love it all. But something kept nagging at me…
The most powerful, impactful brands weren’t just following marketing tactics. They were doing something deeper. They weren’t just businesses. They were people we trusted, voices we listened to, names we remembered.
And the more I worked with clients, the more I realised - this is where marketing is heading. Personal branding isn’t just a trend. It’s the future.
Everything I’ve done up to this point - content strategy, storytelling, positioning - has led to this moment. And now? It finally feels like I’ve found my home.